AI for humans who want the job done.
Busy gives you a permanent AI Persona with its own computer, accounts, memory and responsibilities. Give it a part of the business to run. It does the work, keeps the context and asks when a decision needs you.
- Not another app.
- Not a sidebar widget.
- A resident operator in the software you already use.
Start with one job. Expand the role as it proves itself.
Dedicated hardware · online
Kira's computerSame machine tomorrow
The difference · dedicated by default
Every Persona gets its own computer.
Not a temporary browser tab on your laptop. A dedicated machine stays signed in, keeps the working context and is ready when the next task arrives.
Busy, Inc. · Internal memo · Our position
Busy is not another app.
You don't need a new AI-powered CRM. You need an AI that works inside the CRM you already have.
Software was supposed to help people do the work. Instead, much of the work became feeding software: logging in, moving information, filling forms, chasing updates and reminding each system what happened elsewhere.
Now every product wants to add an AI sidebar and call it an agent. That gives your team another interface to manage, another context to rebuild and another place where work stops when the chat closes.
Busy takes the opposite approach. Give one permanent Persona a computer, an identity and a real responsibility. It works across the systems you already chose, returns for the next shift and gets better at the actual job.
Humans are incredible. Let them be.
People judge, invent, persuade, notice and care. Let computers carry the repetition so human attention can return to human work.
Resident experts
Trained by people who have done the job.
A foundation model knows a lot. A dependable operator also needs the judgment, playbooks and edge cases that come from doing the work for real. Resident experts turn that experience into instructions, review the output and keep improving how each Persona works.
01
Jordan Davis
Paid acquisition
$100M+ Meta spend02
Matthew Heinzel
Conversion rate optimization
$1B+ sold online03
Matthew Moorhead
Amazon PPC
Top 3 agencies · $500M+ Amazon revenue04
Ajay Kandala
Google Ads PPC
$500M profitable ad spend05
Chris Lee
Supply chain
Operator experience across inventory and fulfillment06
Aaron Bata
Customer service
86+ career NPSOperator experience → playbooks → review → better Persona behavior
Meet Vera · Busy Persona
Not a fresh chatbot every morning. One Persona that gets to know the job.
Vera has her own computer, inbox, phone, accounts and memory. She knows the business, keeps track of what is unfinished and asks Jeff when the work reaches a decision she should not make alone.
What she owns every day
- Checks advertising and inventory before Jeff starts work.
- Finds spend, supply and follow-up problems that need attention.
- Completes routine actions and returns only the decisions.
- Owns
- Advertising and supply-chain work
- Works in
- Amazon, email, browser and company systems
- Remembers
- Preferences, playbooks and past decisions
- Escalates
- Decisions, exceptions and approvals
Persona highlight
Kira
Amazon PPC specialist
kira@shoppacificspirit.comWhat she did this morning
- Read yesterday's ad performance and inventory position.
- Paced budgets and found search terms wasting spend.
- Sent the 7:05 account note with the exceptions that need approval.
Connected to
- Company
- Pacific Spirit
- Current mandate
- Run the Amazon ad account inside Pacific Spirit's approved plan.
- Active assignments
- Budget pacing · 7:05 daily note · stockout watch · weekly search-term sweep
- Asks before
- New campaigns, plan changes, budget exceptions and branded-account decisions
Persona highlight · AMES.0801
Ames
Deal sourcing associate
ames@busy.incWhat Ames owns
- Reads each new teaser or CIM and screens it against the investment thesis.
- Returns a sourced one-pager, then drafts the memo, deck and first-pass model.
- Keeps the CRM and weekly pipeline report current as the deal moves.
- Owns
- Deal sourcing, screening and pipeline administration
- Works in
- CRM, inbox, Excel, Word, PowerPoint and the data room
- Delivers
- Screened one-pagers, IC memos, models and pipeline reports
- Asks before
- External outreach, commitments and anything leaving the firm
A morning of real work
Kira does not wait for a prompt.
The mandate stays on her desk. Every morning she reads the account, works inside the approved plan and sends back what changed. Jeff sees the decisions, not a blank chat box.
Reads the account
Pulls yesterday's Amazon advertising, sales and inventory position before anyone asks.
Finds what changed
Compares pacing, search terms and stockout risk against the approved operating plan.
Does what is allowed
Makes routine adjustments inside the campaign and budget limits already on file.
Returns the exceptions
Emails the account note, asks about decisions outside the plan and keeps going when the answer arrives.
Access without integration theater
It works where the work already is.
Some systems have APIs. Many do not. A Persona can use the interface, inbox, phone and login path your team already uses instead of waiting for a custom integration project.
B
One PersonaOne continuous identity
Browser
Normal websites and desktop software
A reachable company inbox
Phone
Calls, texts and login codes
Secure accounts
Passwords, 2FA and approved payment methods
New recipientBlocked
$8,000 spendAsk first
Authorized operating area
B
KiraWorking inside the plan
Known accountApproved budgetAllowed actionsRequired record
Unknown loginBlocked
Safety and security
Real autonomy needs real limits.
Permissions live outside the model. Spending limits, recipient lists, approvals and Two-Factor Override decide what may happen. If a required check cannot complete, the action does not happen.
See how Busy handles safetyContinually improving
Better models. Better memory. Still your Persona.
Foundation models supply intelligence and keep improving. Busy sits on top, preserving your Persona's identity, access, company knowledge, history and responsibilities as the underlying models change.
Read the research
Kira
Same identity · same company context · same mandate
The Busy layer
Access, memory and control
- Identity
- Accounts
- Memory
- Permissions
- Supervision
Foundation modelsChatGPT Claude Google Gemini
ChatGPT
Claude
Google Gemini
J.R. WellsFounder · operator · first customer
About the founder
Built by an operator who needed it to work.
Jeff has spent eleven years building and operating consumer companies and ecommerce technology. Busy came from the work on his own desk, where a clever answer was never enough: the system had to log in, remember, follow through and stay inside the rules.
More about JeffDependable work takes more than an answer.
Busy Personas are an independent layer built on top of core foundation models, painstakingly engineered over more than 4,000 iterations to have the agency and adaptability to drive core workflows formerly only in the domain of humans:
Read one paper- A permanent, infinite-horizon memory system modeled on five key cognitive structures of the human brain.
- First-class human-level access to the tools and workspaces people use: real computers, browsers, extensions, libraries, passwords and even credit cards. This lets a Persona accomplish nearly any desired task inside the digital realm.
- Humanlike communication etiquette that goes beyond back-and-forth chat: proactive messages, group threads, conference calls, short-form text and communication that matches the fidelity of each channel.
- Ongoing adaptive learning lets a Persona learn preferences, workflows and organizational knowledge the way a human new hire does.
- Multi-stage initiative tracking to pursue long-horizon goals that require human interaction and intermittent waiting periods.
- A proprietary multiplex supervisor runtime enables ever-present responsiveness through parallel execution and multi-task management.
- An assumptionless permission boundary and Two-Factor Override™ place deterministic, hardcoded limits on behavior and bring the human principal in only when an override is required.
- An extensible plugin ecosystem adds custom skills and new capabilities without overloading the Persona as a whole.
- An established connection catalog integrates with major platforms and keeps the Persona signed in instead of continually requiring reauthentication.
- A prebuilt library of industry SOPs, developed with people who have deep experience doing the work.
- A configurable toolchain bootloading system runs complex software and desktop applications for specialized workloads such as 3D modeling, GIS and A/V codecs.
- A proprietary Fractalous Contextual Distillation™ algorithm keeps the Persona responsive and focused on the task at hand, regardless of the underlying foundation model.
- A deterministic encrypted credential proxy lets a Persona create and store passwords, use one-time passcodes and save payment cards without exposing raw credentials to the language model.
- Automatic frontier model upgrades keep the pre-training intelligence underneath each Persona state of the art.
The Busy Runtime
Useful before the first custom skill.
The baseline runtime behind every Persona. It supplies the system access, scheduling, credentials and delivery surface before any role-specific skill is added.
Browse capabilities
Busy Scheduler
Time awareness, follow-ups and reminders.
Advanced Web Access
Reads the open web, including difficult or JavaScript-rendered pages.
Busy Browser
A dedicated signed-in Chrome profile for the Persona.
Busy Credentials
Vault fetch-at-use mechanics for the Persona's accounts.
Busy Artifacts
Publishes pages and files that a person can open.
Pricing for dependable work.
Busy is sold around durable responsibility, not seats, chats or tokens. Start with the smallest useful mandate and expand the role after it earns trust.
Solo
$100per Persona- One Persona
- One bounded responsibility
- Baseline Busy Runtime
Business
$500per Persona- Shared operating context
- Recurring responsibilities
- Connected company systems
Corporate
$2,000per Persona- Persona roster
- Specialist toolchains
- Custom operating rules
Computers stay busy. Humans make things happen.
Let computers handle the repetitive computer work. Give people more time with customers, more time to think and more room to make something happen.